Real audit, real data. Live site analysis, AI visibility tests, competitor positioning, and the technical layer underneath. The one-line read: PT Corp does the work, the internet does not know it. Below is exactly where, why, and what to fix first.
Scores out of 100. Methodology at the bottom. Industry benchmark for a growing Tier-2 telecom contractor: 60+ across the board.
Built on WordPress by du media design. Modern responsive shell, dated content depth. Below is the actual page-by-page state as scraped today.
| Dimension | What we found | Verdict |
|---|---|---|
| Total pages | 4 (Home, About, Services, Contact) | Brochure |
| Total word count | ~600-700 words across the entire site | Way too thin |
| Services page depth | 6-bullet list, no elaboration per service | Cannot qualify a buyer |
| Case studies / portfolio | None | Missing |
| Certifications listed | None (FOA / BICSI / CFOT / COR not visible) | Missing |
| Project galleries | None | Missing |
| Carrier client logos | None | Missing |
| Team / crew page | None | Missing |
| Service area map | None - "Nationwide" with no specifics | Vague |
| Blog / insights | None | Missing |
| Schema markup (JSON-LD) | None - no LocalBusiness, no Organization | Missing |
| Lead capture | One basic contact form (Name/Email/Subject/Message) | Generic |
| Phone on contact page | Missing despite "contact by phone" CTA | Friction |
| CMS / Stack | WordPress | Slow + insecure |
Reading the data: A Tier-2 ISP procurement lead, an MDU developer, or a CRTC-connected carrier looking for a fibre subcontractor cannot tell from ptcorp.ca whether PT Corp has done a single FTTH buildout, splice, or restoration. Brad's experience is real. The website does not say so.
We probed the searches a procurement team would actually run before issuing an RFP. Here is who shows up - and who does not.
| Buyer query | PT Corp visible? | Who actually surfaces |
|---|---|---|
| "fibre splicing contractor Eastern Ontario" | No | FiberNexxt, Montgomery Industrial, CCS, Cablify |
| "FTTH installation contractor Canada" | No | ExcelLinx, Cablify, CTI, Stantec/Trinity, EnterSource |
| "fibre infrastructure Quinte West" | Only with exact name | Rogers, Bell, Cogeco, EORN |
| "MDU fibre subcontractor Ontario" | No | Execulink, Dojo Networks, We-Bore-It |
Reading the data: PT Corp is functionally invisible to AI search for buyer-intent queries. The only way to surface PT Corp in an AI answer today is to literally type "Poirier". This is the gap: when carriers, MDU developers, and Tier-2 ISPs ask AI engines who installs fibre in Eastern Ontario, the answer is everyone except PT Corp.
Not Bell, Rogers, or Telus - those are PT Corp's customers. These are the contractors AI engines and procurement teams currently see first.
The PT Corp angle: Brad's edge is not scale - it is responsiveness, military-grade COMS recoveries, and the wrap of word-of-mouth trust. None of these are findable online. Closing the digital gap puts PT Corp in the conversation against names twice the size.
Six bullets is not a services page. Each line (FTTH/FTTX, OSP/ISP, MDU, structured cabling, security, splicing, consulting, emergency repair) needs its own page with project history, methodology, certifications used, and proof. This is the single highest-leverage fix.
No JSON-LD. Without LocalBusiness, Organization, and Service schema, AI engines have nothing structured to pull. Schema is the layer that makes ptcorp.ca readable to ChatGPT, Perplexity, and Google AI Overviews.
Brad has done military COMS recoveries, Air Force base work, downtown CEO head-end recoveries. Not one is on the site. Procurement teams short-list off proof. PT Corp has the proof, just nowhere to point.
FOA, BICSI, CFOT, COR safety - whatever PT Corp holds is not listed. RFPs ask for these. AI engines weight them as trust signals.
WP shell is dated, slow on mobile, and a security risk for a contractor that handles infrastructure clients. Astro on Cloudflare loads in under one second, costs $0-5/month, and removes the WP attack surface entirely.
Order matters. Move 1 unlocks Moves 2 and 3. We recommend starting here.
Eight service pages with project history, certifications visible, case study pages, schema on every page. Astro on Cloudflare. This single move lifts site health from 28 to 75+ and unlocks AI visibility.
Three posts a week from Brad's voice: military COMS recoveries, infrastructure war stories, the seven-providers landscape. Ghost-drafted by us, Brad approves. The 10K becomes a working pipeline within 90 days.
Once the new site has depth and schema, we seed authority content for the buyer queries above. Goal: PT Corp cited by ChatGPT, Perplexity, and Google AI for "fibre splicing contractor Eastern Ontario" within 4 months.
Site health: page count, word count, schema presence, certifications visible, case studies, lead capture quality, mobile performance benchmark. AI visibility: live web search probes against ChatGPT-style buyer queries, presence in answer surface vs absence. Local SEO: GBP signals, citation consistency, schema, service-area depth (assessed for Eastern Ontario / Quinte West). Authority: external mentions, reviews, third-party validation, industry association presence. All scores benchmarked against a Tier-2 Canadian fibre contractor target band of 60-80. Data captured April 30 2026.